What does the phrase 'mean chosen price' refer to in the context of the concert ticket studies?

• A. The median price participants were willing to pay.
• B. The average price participants selected for concert tickets under different messaging conditions.
• C. The highest price participants would accept.
• D. The lowest price participants would accept.

Answer: (B)

The mean chosen price is the average price participants indicated they’d be willing to pay for a concert ticket, calculated separately for each messaging condition. It combines everyone’s selected price into a single central value, showing the overall tendency rather than a single extreme. To compute it, add all the chosen prices in a condition and divide by the number of participants. For example, if three people chose 60, 65, and 70, the mean would be 65. This focuses on the average willingness to pay under each messaging scenario, rather than the highest or lowest values or the middle value (median).